Creative notes
Finding a visual direction for a digital brand.
Begin with a point of view
Before choosing colors or effects, write down what the brand should communicate and to whom. Those decisions give visual exploration a useful boundary.
Build contrast with intention
Typography, shape and color can make a brand recognizable, but they need room to work. Choose a few deliberate visual ideas and let them carry through the experience.
Test the direction in context
A visual concept should make sense in the places people will encounter it. Try it across a headline, a small screen and a practical piece of content before treating it as complete.